![]() plural) to remind your followers of your takeover on the day of. You might want to tease and entice with what to expect during the takeover.Ĭonsider posting the same video to your personal channels (yes. just say hello and explain your relationship to the host. ![]() ![]() Make your first takeover post an introduction to the channel's existing followers.ĭon't be self-promotional. Make sure you fully deliver by posting about your takeover to your Facebook, Twitter, and email marketing. and not just to Instagram. It's likely you were asked (or ideally hired) to bring new audiences to this brand. If not, you can whip up a pretty professional graphic using .Ĭonsider reposting. Ideally, your host creates and shares a graphic that you can then repost. While you may only be using 24-hour stories, consider asking your fans to share something using a specific hashtag!Ī custom hashtag (especially one filled with user-generated content) will show the marketing team you're a strong social media partner. However, see if they'll experiment with a custom cocktail of all content types: stories, posts, IGTV and a LIVE broadcast?Ī custom hashtag is a great way to see all relevant posts after the takeover. ![]() Let their goals dictate the what, where and how of your posts. The most popular are Instagram stories. The person giving you the job will likely have detailed instructions for you-date, time, password, etc. However, it may be about existing audiences-just fun engagement and community building! Usually, this is about new audiences (views, followers, sales, etc.). Once you've got the gig, ask your host about their goals for the takeover. If you're asked, great! If you're not, consider pitching yourself for the job! Usually, you're chosen because you're an influencer or can offer a unique perspective to an audience.
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